1.1 Background of the Study
Inclusive education ensures that all learners, regardless of their abilities or disabilities, have access to quality education in mainstream schools. It is a critical component of achieving equitable education and fostering societal integration. In Bida Local Government Area (LGA), Niger State, advocacy for inclusive education has gained momentum through public relations (PR) efforts. PR campaigns have been instrumental in creating awareness, addressing societal misconceptions, and mobilizing resources for inclusive education. According to Adewale and Suleiman (2023), effective PR strategies can influence public attitudes and encourage policy implementation to support inclusive education.
1.2 Statement of the Problem
Despite global and national efforts to promote inclusive education, Bida LGA faces challenges such as societal stigma, inadequate infrastructure, and limited awareness. While PR campaigns aim to address these issues, their effectiveness in advocating for inclusive education in the area has not been thoroughly assessed.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study provides insights into the role of PR in advocating for inclusive education, offering practical recommendations for PR practitioners, educators, and policymakers.
1.7 Scope and Limitations of the Study
The study focuses on PR campaigns advocating for inclusive education in Bida LGA, Niger State.
1.8 Operational Definition of Terms
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